Advisor · Educator · Speaker

Common Sense Finance.
Uncommon Wealth.

I'm Jordan M. Whitledge, CFA® charterholder and CFP® professional. I advise families on their biggest financial decisions, and I teach economics and retirement planning at the university level. The practice keeps the teaching real. The teaching keeps the advice clear.

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Jordan M. Whitledge, CFA charterholder and CFP professional

Most financial advice is sold, not taught.
I take the opposite approach.

I'm a CFA® charterholder, CFP® professional, and MBA. I advise families on their biggest financial decisions, teach economics and retirement planning at the university level, and write about the principles that actually build wealth.

I believe good financial decisions start with evidence and are built to hold up over a lifetime.

Start with evidence.

Markets reward patience more reliably than prediction. I build on research that has held up for decades, not headlines that change by the quarter.

Plan for real people.

A plan only works if you can live with it. I design around how families actually behave: in strong markets, weak ones, and everything in between.

Decide before the moment.

The best financial decisions are usually made in advance. My work is helping families set the rules early, so the loud moments stay quiet.

CFA® Charterholder
Certified Financial Planner™
MBA
Adjunct Professor of Economics

The Whitledge Brief.
One email per month.

Evidence-based ideas on investing, planning, and making better financial decisions. Short. Substantive. No hype.

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